Another automaker is preparing to raise vehicle prices in the US. As soon as next week, Hyundai is expected to hike prices across its entire lineup.
Is Hyundai raising vehicle prices in the US?
Hyundai is coming off its seventh straight month with record sales in the US, led by its growing lineup of electrified vehicles.
In April, the company launched its Customer Assurance program, locking in vehicle prices until June 2, 2025. Hyundai promised that those who bought or leased a new Hyundai vehicle during the protection period would not see prices increase.
With the window closing next week, Hyundai is expected to raise vehicle prices across its entire lineup. Sources familiar with the matter told Bloomberg that Hyundai is considering a 1% price hike on every model.
The higher prices would be reflected in the suggested retail price and only apply to newly built models. Vehicles already sitting at dealership lots will be unaffected by the price hikes.
Hyundai is also expected to raise prices on optional features, such as added roof rails and other imported parts, to avoid further hikes on base models.
The move comes as part of “our regular annual pricing review, guided by market dynamics and consumer demand, independent of tariffs, Hyundai said in a statement.
Hyundai will “continue to adapt to shifts in supply and demand, and regulations, with a flexible pricing strategy and targeted incentive programs.”
What’s next
Although no specifics were mentioned, the expected price hikes will add “several hundred dollars,” at least, on every Hyundai vehicle.
Hyundai has not confirmed its intention to raise prices, and plans could still change. The sources said talks are still ongoing.
If true, the Korean automaker will follow several others, including Ford, that are expected to raise vehicle prices in response to Trump’s auto tariffs.
Although Hyundai could raise prices, it will still likely be in a better position than most. The company celebrated the grand opening of its massive new Hyundai Motor Group Metaplant America (HMGMA) manufacturing plant in Georgia earlier this year, where the upgraded IONIQ 5 and three-row IONIQ 9 are being made.
Hyundai’s electric vehicles (EVs) are currently among the most affordable on the market. The 2025 IONIQ 5 now boasts a range of up to 318 miles, an NACS port to access Tesla Superchargers, and a revamped style both inside and out.
| 2025 Hyundai IONIQ 5 Trim | Driving Range | Starting Price* |
| IONIQ 5 SE RWD Standard Range | 245 miles | $42,500 |
| IONIQ 5 SE RWD | 318 miles | $46,550 |
| IONIQ 5 SEL RWD | 318 miles | $49,500 |
| IONIQ 5 Limited RWD | 318 miles | $54,200 |
| IONIQ 5 SE Dual Motor AWD | 290 miles | $50,050 |
| IONIQ 5 SEL Dual Motor AWD | 290 miles | $53,000 |
| IONIQ 5 XRT Dual Motor AWD | 259 miles | $55,400 |
| IONIQ 5 Limited Dual Motor AWD | 269 miles | $58,100 |
The Standard Range model starts at just $42,500, with a 245-mile driving range. The longer-range trim, with up to 318 miles of range, starts at $46,550. With the potential $7,500 federal tax credit, prices could drop to under $36,500.
Hyundai’s three-row IONIQ 9 starts at $60,555 with a range of up to 335 miles. Like the IONIQ 5, it also features a native NACS port.
To sweeten the deal, Hyundai is offering a complimentary ChargePoint Home Flex Level 2 charger to those who purchase or lease the 2025 IONIQ 5 or the 2026 IONIQ 9.
Ready to take advantage of the savings while they last? Hyundai is currently offering significant discounts, with 2025 IONIQ 5 leases starting as low as $209 per month. Check out our links below to find 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 models near you.
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